A Very Good Reminder

Today’s klass is brought to you by Dead Poets Society via Kendall Jenner.

The other day, thanks to Kendall Jenner’s Instagram feed, I stumbled upon a quote from Dead Poets Society. The quote was a paraphrase of this:

‘So avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys – to woo women – and, in that endeavor, laziness will not do.’

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Kingdon’s 3 Streams

In the marketplace of ideas, some goods are Freakshakes™, and others are Coca-Cola Life with a side of ‘The Verdict’. This phenomenon is so in business and in politics. Why? Why do some goods, and some policies, work and others don’t? John Kingdon has a theory.



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