Not giving a f*ck is in vogue.
“The Life Changing Magic of Not Giving a F*ck”, “Don’t Give a Damn” – titles like these are appearing at book shops near you. Caring less appears to have overtaken “mindfulness” as the topic du jour in the self help genre.
Two months before the 9/11 attacks, FBI Special Agent Kenneth Williams noticed suspicious activity in Phoenix, Arizona. He spotted several Arab men taking flying lessons in the Phoenix area. The odd thing was, the men did not want to practice take-offs and landings. Special Agent Williams sent a letter to FBI HQ on July 10, 2001 warning about a possible terrorist mission. The leaders at FBI HQ found the contents of the letter to be so unusual that they opted not to act upon it. The letter was to become the famous “Phoenix Memo”.
You are an ideas man, Steve